While creating quality product is an important part of any business, its distribution plays an important role. Product distribution certainly helps increase value of the products through delivery of goods in right quantity, at right place and right time. It basically serves as a link between consumer and us.

This all comes down to a famous Urdu proverb (translation); “A peacock danced in the jungle; who has seen it?”. It is useless creating a product when it cannot reach the user.